Jeremy Hyman, Principal at JHA


Accountancy practice management software has come a long way. Today, features like automated billing and reconciliations are easily integrated into the day-to-day practice workflow of Wolters Kluwer Tax & Accounting UK customers.
Our employees work side by side with our customers to create and manage these solutions – driven by a deep understanding of their needs and addressing the rapid changes in their environment.
However, it’s often hard to look beyond improving performance in day-to-day operations. Amid Brexit, the COVID-19 pandemic and other disruptions, accountancy practices and their clients are dealing with an unpredictable economic landscape. Future business planning can appear daunting.
However, technology can support accountancy practices (and their clients) in making informed business decisions, and planning for the future. In the first part of our Accountancy Practice Management for Future-Fit Growth series, we’ll explore how they can use technology to define and easily track Key Performance Indicators (KPIs). Doing so gives practices closer control of performance tracking, and deeper insights that will inform strategic growth plans.
Saving Time
For several decades, business technology platforms have enabled practices to track performance metrics that they have customised. This highlights areas that qualify for improvement and underpins strategic planning.
Contemporary technology, such as CCH KPI Monitoring, makes setting up KPIs faster and easier for accountancy practices than ever before. This is vital today. The current business landscape demands that firms assess and amend KPIs more frequently, based on fresh market variables. KPIs such as client retention rate and business time-to-recovery have become increasingly prominent performance indicators in the past year. If clunky technology makes KPI management difficult, practices have less time and insight to plan future growth.
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Reducing Risk
CCH KPI Monitoring makes it far easier to track KPIs and report on them. This is fundamental in minimising risk. For example, if a KPI is set to track and escalate debt filtered by overdue dates, the ability to easily set alerts and automatically generate reports is critical to practice performance management.
Some practices are manually running monthly reports to measure KPIs. Others are running real-time reporting engines, a key feature of CCH KPI Monitoring. This latter solution allows practices to review essential data at any time – covering both performance management and compliance requirements. They can do so remotely or on-premise.
This means that firms can assess issues before they become problems, and thus act proactively. Real-time reporting is a true asset in building a future-fit practice.
The Proof is in the Practice
A number of Wolters Kluwer customers have been using CCH KPI Monitoring for several years now. Our customers look to us when they need to be right. Ryecroft Glenton has successfully integrated CCH KPI Monitoring with its own system. This consolidates information from several sources, including CCH Central and CCH Practice Management.
“We can use the year end date to trigger a sequence of reminders. Have we asked for the books? Have they been received? If a request to a client has been outstanding for a certain period, the partner will receive an alert via email. For limited companies, we can monitor the corporation tax and Companies House filing deadlines – as well as the different deadlines for pension schemes”
– Ian Smith, partner at Ryecroft Glenton
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“Apogee are not just aprinting company, theyconsult with us and go onto deliver a full end to endservice from concept toinstallation. They go aboveand beyond and we lookforward to continuing ourjourney with them”


“Apogee are not just aprinting company, theyconsult with us and go onto deliver a full end to endservice from concept toinstallation. They go aboveand beyond and we lookforward to continuing ourjourney with them”
“Apogee are not just aprinting company, theyconsult with us and go onto deliver a full end to endservice from concept toinstallation. They go aboveand beyond and we lookforward to continuing ourjourney with them”
“Apogee are not just aprinting company, theyconsult with us and go onto deliver a full end to endservice from concept toinstallation. They go aboveand beyond and we lookforward to continuing ourjourney with them”
Often our work involves looking at the structure of technology functions within firms, and so for this article I thought I’d share our current thinking on optimal arrangements. The example I am using is split-out for larger firms, but for smaller firms the approach remains valid, just with some roles collapsed to fewer people.
Before I get into the detail, I’ll make two general observations.
Firstly, the role of Technology in a firm really is changing. More than ever, it needs to perform as a *profit* centre and not a cost centre, and demonstrate how the investments it requires, with the exception of risk and security needs, will directly contribute to helping the firm achieve its strategic goals. Technology for the sake of technology is very hard to justify.
Secondly, the traditional divisions of different Technology disciplines are being eroded. So, whilst the structure here is well delineated, in fact, resources are often multi-skilled and optimal delivery is achieved by treating the structure as nominal for management and reporting purposes but actually assembling virtual teams to address particular products and needs. An organisation structure is useful but should not hinder cross-functional working when this is the most effective approach to defining and delivering a solution.
Infrastructure
Let’s start with infrastructure. We think it is time to adjust the infrastructure part of the model. The increasing move to cloud is likely to remain the trend for the foreseeable future (whatever that means in IT!) and the emphasis is moving away from traditional knowledge and into security. Therefore, we propose that infrastructure services, which includes management of cloud providers, SaaS, and MSPs/comms providers, is grouped under SecOps, perhaps with a CISO, depending on the size of firm.
Development
Some firms like to have a development capability, and for these, a DevOps function is next. Our general view is that development should be kept to a minimum, and so a full-stack DevOps function would be overkill. But, light development, automation, integration, bespoke front-ends and so on are incredibly useful, bringing real value to users who are pressed for time.
We would put AI, data management and so on into DevOps if present. In addition, business and process analysts are placed here. DevOps isn’t generally user-facing (except for analytical work) but rather teams up with the other units to provide specialist skills and support.
Business Operations
BizOps represents the application of Technology to optimised, efficient operations across the firm, particularly supporting HR, Marketing and similar, as well as enterprise applications (in addition to those supporting these functions) such as DMS, PMS and CRM.
Production Applications
RevOps may not be a term familiar to all; it encompasses – at an accountancy practice – the production applications for service lines, such as Audit, Accounts, Payroll and so on. The RevOps team works closely with business partners from these service lines to select and implement applications, to ensure that maximum value is obtained from them, and (along with BizOps) to look for out-of-sector solutions that might be applicable to a firm’s specialist needs.
A few other points: If a firm offers a client-facing support desk (for example, portal or Xero support), this lives in RevOps, whereas a user-facing support desk more usually would be in BizOps, as production system users often know more about their applications than the Technology team. And you’ll notice procurement is not present; we think this a Finance function, albeit one closely informed by Technology. Lastly, we haven’t put the PMO, if present, into Technology; rather, Technology projects ought to be overseen by a central PMO function, with specialist project managers embedded in the function if needed.
As I observed at the beginning of this article, every firm is different, both in aims and scale, and of course this is just a general guide. If you’d like to chat through your current or planned resource structures, feel free to get in touch.



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