The Rise of AI in Tax & Accounting: practices, take note

It's not just the large practices that need to be thinking about AI, but small and medium practices need to take note of the hype.

Accountancy practice management software has come a long way. Today, features like automated billing and reconciliations are easily integrated into the day-to-day practice workflow of Wolters Kluwer Tax & Accounting UK customers.

Our employees work side by side with our customers to create and manage these solutions – driven by a deep understanding of their needs and addressing the rapid changes in their environment.

However, it’s often hard to look beyond improving performance in day-to-day operations. Amid Brexit, the COVID-19 pandemic and other disruptions, accountancy practices and their clients are dealing with an unpredictable economic landscape. Future business planning can appear daunting.

However, technology can support accountancy practices (and their clients) in making informed business decisions, and planning for the future. In the first part of our Accountancy Practice Management for Future-Fit Growth series, we’ll explore how they can use technology to define and easily track Key Performance Indicators (KPIs). Doing so gives practices closer control of performance tracking, and deeper insights that will inform strategic growth plans.

Saving Time

For several decades, business technology platforms have enabled practices to track performance metrics that they have customised. This highlights areas that qualify for improvement and underpins strategic planning.

Contemporary technology, such as CCH KPI Monitoring, makes setting up KPIs faster and easier for accountancy practices than ever before. This is vital today. The current business landscape demands that firms assess and amend KPIs more frequently, based on fresh market variables. KPIs such as client retention rate and business time-to-recovery have become increasingly prominent performance indicators in the past year. If clunky technology makes KPI management difficult, practices have less time and insight to plan future growth.

Reducing Risk
CCH KPI Monitoring makes it far easier to track KPIs and report on them. This is fundamental in minimising risk. For example, if a KPI is set to track and escalate debt filtered by overdue dates, the ability to easily set alerts and automatically generate reports is critical to practice performance management.

Some practices are manually running monthly reports to measure KPIs. Others are running real-time reporting engines, a key feature of CCH KPI Monitoring. This latter solution allows practices to review essential data at any time – covering both performance management and compliance requirements. They can do so remotely or on-premise.

This means that firms can assess issues before they become problems, and thus act proactively. Real-time reporting is a true asset in building a future-fit practice.

The Proof is in the Practice
A number of Wolters Kluwer customers have been using CCH KPI Monitoring for several years now. Our customers look to us when they need to be right. Ryecroft Glenton has successfully integrated CCH KPI Monitoring with its own system. This consolidates information from several sources, including CCH Central and CCH Practice Management.

“We can use the year end date to trigger a sequence of reminders. Have we asked for the books? Have they been received? If a request to a client has been outstanding for a certain period, the partner will receive an alert via email. For limited companies, we can monitor the corporation tax and Companies House filing deadlines – as well as the different deadlines for pension schemes”

– Ian Smith, partner at Ryecroft Glenton

Corporate events agency who benefited from greener graphics initiative

“Apogee are not just aprinting company, theyconsult with us and go onto deliver a full end to endservice from concept toinstallation. They go aboveand beyond and we lookforward to continuing ourjourney with them”

Corporate events agency who benefited from greener graphics initiative

“Apogee are not just aprinting company, theyconsult with us and go onto deliver a full end to endservice from concept toinstallation. They go aboveand beyond and we lookforward to continuing ourjourney with them”

Corporate events agency who benefited from greener graphics initiative

“Apogee are not just aprinting company, theyconsult with us and go onto deliver a full end to endservice from concept toinstallation. They go aboveand beyond and we lookforward to continuing ourjourney with them”

Corporate events agency who benefited from greener graphics initiative

“Apogee are not just aprinting company, theyconsult with us and go onto deliver a full end to endservice from concept toinstallation. They go aboveand beyond and we lookforward to continuing ourjourney with them”

With the rise in Artificial Intelligence (AI) the fears still surround it from taking jobs to AI-driven bias and a wide range of ethical questions surrounding the regulation and responsible use of AI. Many small and medium-sized practices are questioning the hype surrounding it, along with equal measures of fear of missing out. Many of these practices are waiting for the technology to present reliable, cost-effective benefits that boost productivity. The good news is that small and medium-sized firms can start in a straightforward way, taking advantage of technologies such as Robotic Process Automation (RPA) before moving on to apply AI.

But What is the Difference Between RPA and AI?

RPA is a software technology designed to automate repetitive, rule-based tasks. Many small and medium-sized practices are already using RPA to perform activities such as data entry, data extraction, and data processing. RPA focuses on automating routine, manual tasks that are often repetitive and time-consuming.

AI, on the other hand, aims to create intelligent models capable of emulating human reasoning, learning, and problem-solving. It does this through accumulating a wealth of data from various sources that informs future problem-solving, a process known as “machine learning.” AI concentrates on cognitive tasks that require intelligence, encompassing complex decision-making and analysis.


The Critical Role of Data in RPA and AI

To maximise the benefits of RPA and AI, practices should start with accurate, clean data. RPA can extract and direct data at lightning speed – and AI can analyse that data to give practices a new perspective on their client base. However, this is only valuable if that data is clean and correct in the first place. If the data is inaccurate or otherwise of poor quality, practices will only succeed in processing it faster – while taking the risk of making misinformed business decisions.

Human users of AI should also remember that the technology can only answer the questions it is being asked. Therefore, they need to make sure they are asking the right questions. Let’s say a client, who is a higher-rate taxpayer, has sold their second home. AI can tell us that in this scenario, the client needs to pay capital gains tax on the profits from that sale, and at what rate. However, if the property turns out to be outside the UK, AI will produce the wrong answers because it has been asked the wrong questions in the first place. In short, AI is only as good as the questions that humans ask of it.


Will RPA and AI Replace Human Accountants?

RPA and AI in accounting aren’t going to make advisors obsolete anytime soon. While some practices have been wary of introducing RPA and AI, the truth is that RPA will assist practices by taking away manually repetitive tasks – and AI can give practices a competitive edge through the intelligence it introduces. However, tomorrow’s accountant will need to combine accountancy and technology skills to make the most of these technologies and to harness the power of data to provide better and additional services.

By leveraging automation and keeping humans in the loop, practices are in a great position to minimise administrative tasks and engage more meaningfully with clients. This can lead to improved client relationships, a better understanding of their needs, and increased business opportunities. The time and resources saved through automation can also be directed toward recruiting new talent, expanding service offerings, and exploring new markets. Some firms may use the time savings to focus on other strategic initiatives, such as branding, marketing, and innovative service development.


The success of RPA and AI will rely on applying the technologies to the best business use cases. In most cases, this will start with a few processes and gradually expand. Overall, we’re set to see automation dramatically enhance operational efficiency without proportionally increasing resources. This makes for happier clients and employees, as well as sustainable growth.


At Wolters Kluwer, we have seen great product development by embracing advanced technologies – particularly in artificial intelligence, machine learning, and robotic process automation. Our software experts are well-versed in helping accountants, from all sizes of organisation, to embrace emerging technologies.

Read more about how you can apply AI in your practice: https://www.wolterskluwer.com/en-gb/expert-insights/the-rise-of-artificial-intelligence-in-tax-and-accounting

Dec 2023

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